You can tell by the special design, it's made specifically to keep the neck in alignment. This pillow is for back and side sleepers and comes with a five year warranty not to lose shape or resilience! It also comes with an environmentally friendly cover that's non-allergenic.
We have a close friend that doesn't travel anywhere without her Therapeutica Pillow. She's a Chiropractor, and a good one; so if she loves it that much I'm sure you will too.
Also of note is a print out ruler is available so you can measure your self for the right size. There are 5 sizes so you can get a perfect fit for your neck.
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